As a mother who breastfed my children, I experienced the beauty, connection, and challenges that come with feeding a baby. Like many mothers, I found myself constantly adjusting clothing and trying to make breastfeeding feel more comfortable and effortless in everyday life. Yet every solution I found felt purely functional.
What was missing was something with mothers and design in mind... Something beautiful, something thoughtful, something that supported breastfeeding without looking like a breastfeeding product.
So I created LovLatch.
A piece of jewellery designed to help support discreet and effortless feeding while looking elegant enough to wear every day. Because motherhood changes so much, but it shouldn't mean losing your sense of style, confidence, or identity.
The Meaning Behind the Name
LovLatch carries a deeply personal meaning."LOV" represents the initials of my three children: Linnea, Orlando and Valentina. Combined with "Latch", one of the most meaningful moments in the breastfeeding journey, the name reflects the connection, love, and bond between mother and child.
It is a reminder that the smallest moments often become the most treasured memories.
Beautifully Designed - Thoughtfully Functional
Every LovLatch piece is intentionally designed to blend functionality with timeless style.
Crafted from premium materials and designed for everyday wear, each necklace helps support mothers throughout their feeding journey while remaining a beautiful piece of jewellery in its own right.
Unlike products designed for a single season of motherhood, LovLatch is created to stay with you long after breastfeeding ends. Many mothers choose to wear their piece as a keepsake, a reminder of the countless feeds, quiet moments, and connections shared during one of life's most extraordinary chapters.
Some will add meaningful charms, some will wear it every day, some will pass it on.
The meaning becomes uniquely yours.
Our Philosophy
At LovLatch, we believe mothers deserve products designed with the same care and consideration they give to everyone else.
We believe functionality should be beautiful. We believe motherhood should be celebrated. And we believe the items that support us through life's most important moments should be worthy of being treasured long after those moments have passed.
LovLatch is more than jewellery. It is a symbol of connection, confidence, and the journey of motherhood itself.
From one mother to another, thank you for being here.
Hannah
Founder, LovLatch
